Your Clients Are Waiting on Facebook
Your Clients Are Waiting On Facebook
According to Statista, Facebook today has more than 2 Billion active users. This statistic shows a timeline with the worldwide number of monthly active Facebook users from 2008 to 2018. As of the second quarter of 2018, Facebook had 2.23 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed one billion, making it the first social network ever to do so.
Active users are those which have logged in to Facebook during the last 30 days.
Just think about it for a moment... more than 2 Billion people on Facebook as we speak!
As a business owner, these stats should get you very excited. The potential Facebook offers you to speak directly to your customers is unmatched.
Simply put, businesses can’t afford not to be on Facebook. It’s an ideal platform for engaging with customers where they already spend time online.
The secret for business owners lies in the unmatched targeting and retargeting methods that Facebook offers. With this, you can speak directly to your ideal client.
On a daily basis, people interact with business pages from around the world. Whether you provide a service or sell a product, your business needs to be on Facebook.
Follow these simple steps to attract the customers you want:
Set a Clear Goal
You need to define the purpose of Facebook as it relates to your business.
Think of your ideal client. What are their interests, behaviour, likes, dislikes? What is the ultimate goal of using Facebook as an advertising platform?
Build the right Audience
Facebook delivers the correct message to the right people by means of Relevancy. This means that you no longer tell Facebook what you like. The amount of time you spend on a certain post or watching a video will tell Facebook that you are interested in that particular topic.
When it comes to your business and finding an ideal client, you can use this information to directly target your audience.
For an example; If your target market is a female between the age of 30 - 40, with kids and has an interest in Fine Art. You can directly market to her.
Create Valuable Content
In the world of digital, people get bombarded on a daily basis with blogs, videos and photos.
What will you do differently to attract your client?
You need to create valuable content. Content that stands out and speaks directly to your client.
Don't just post an image or video. Keep your goal in mind at all times.
Direct the flow of traffic
People will engage on your page. They will read your blog content, watch your videos and share your photos. That is great for Facebook's algorithm to pick you up, but what you do with this traffic is what will set you apart from 90% of businesses out there.
You need to put a system in place that will direct the traffic to your business and in the end, lead them to take an action... Making the Sale!
Be sure to book your Free strategy session with Joey Street Creative Digital Agency to chat about your marketing system.
Create Your Email List
Once you have your Audience set up and are adding fans, you can begin to build your email list.
A great way to get your customers to give up their email is to create a lead magnet.
For example, you can create a helpful guide that you can offer in exchange for a customer’s email.
Have a look at this sample.
Once you have this personalized email list, you can begin targeting them with more content.
Social Media Marketing is one of the fastest ways to grow your Business, but you can make your advertising budget go even further with some help from the pros at Joey Street Creative Digital Agency. Book a FREE Strategy Call Session
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