Using Video To Attract New Clients

Using Video To Attract New Clients

Have you noticed that more and more videos are in your Facebook news feed?

Socialbakers reported that brands are now uploading more videos to Facebook than to YouTube. The same article states that Facebook videos are getting more engagement than YouTube videos posted to Facebook.
Business can use video to connect more deeply with your audience and drive more traffic to your website.

Increase your ROI with video

According to Wyzowl, 83% of businesses say that video provides a good return on investment.
To produce a professional video may be an expensive task, but it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. Even your smartphone these days can do some pretty good editing.

Just to put you at ease, your video does not have to be perfect. It is the content that matters. A very important tip is to get the right message across as clear as possible.

Video Builds Trust

Trust is the building block of making a sale. With video, you build trust by allowing the viewer to be engaged in a visual story.
Video content is likely to engage people and ignite emotions. So, if you are serious about content marketing, you must be serious about video, too.

Some consumers are still sceptical about buying products and services on the internet because they fear of being cheated. But effective marketing videos present your products in a conversational, trustworthy form.

Video Appeals to Mobile Users

Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger. 90% of consumers watch videos on their mobile

Video Marketing Can Explain Everything

Are you launching a new product or a service? Create a video to show how it works. With Video, you can say so much more in a shorter time frame. Video also allows the client to connect on an emotional level with the product or service.
Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can.

Video Encourages Social Shares

Social networks also encourage video content with their new features. Facebook has launched 360 Video and Live Video. Instagram put in place 60-Second Videos & Instagram Stories.
People share emotions, not just facts. That is why your branded marketing video must be entertaining and fun while giving the audience valuable insights on your product or service.

Every business can benefit from having a strategy to take advantage of the organic reach from posting videos. Speak to Joey Street Creative to help with your Video Strategy: Book a FREE Strategy Call Session