Why Your Business Should Be On Facebook

Why Your Business Should Be On Facebook​​​​​​​​​​

Let's be honest for a moment. When thinking of generating more sales for your business, you probably don't even consider social media.

Many business owners still see Facebook as a fun way to interact with friends and family. 
While Facebook began as a way for college students and other young adults to connect online, it has become a giant for businesses and community organizations to target their ideal clients. 

Having a business page on Facebook allows you to communicate directly with your target audience. Your fans are there because they are aware of your company and want to learn more. While they certainly are expecting to receive useful information from your Facebook page, you also can collect useful information from them through their participation.

By using Facebook Insights you also have access to useful information about your fans and their interactions on your page.

Social connections and genuine communication are integral parts of social media, and Facebook gives you an opportunity to attach a face, and personality to your brand. While your Facebook page may represent your company, it also allows you to show the human side of your business through one-on-one conversations.

Facebook is an effective way to direct traffic to your business website, landing page and blog. By using these insights correctly, you will be able to retarget potential clients already interested in your business. 

Traditional Marketing platforms, like print, can be quite expensive with no real measurement of Return of investment, while Facebook advertising can be more cost-effective if used correctly. 

One thing to remember while contemplating whether you should be on Facebook or not is that your competition is already using social media and using it well.

Most people on Facebook visit the site every day, so regular status updates, shared links and videos, and other information gives you a chance to connect with your customers daily.

With more than 2.2 billion active Facebook users, as of 2017, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. Having a Facebook business page also creates authenticity and trust.

Targeting your client

The platform’s success is due, in large part, to its unparalleled targeting capabilities. Currently, there are no other paid advertising opportunities that allow you to target messages to such specific demographics as a 30-year-old man, who is an Engineer, lives in Cape Town and likes Michael Jackson.

Just imagine the capabilities when using these targeting methods for your business.

Retargeting your Audience

Retargeting is a great tool for social media marketing. Generally, only 2% of customers will actually purchase something during their first visit to your site. A Digital Marketing Agency can help reach that other 98% by using retargeting methods.

Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

Social Media Marketing is one of the fastest ways to grow your Business, but you can make your advertising budget go even further with some help from the pros at Joey Street Creative Digital Agency. Book a FREE Strategy Call Session