Joey Street Creative

Social Media Marketing and Lead Generation


V1 - 10 June 2018


Joey Street Creative recognise the importance of protecting the personal information provided to us through our various Platforms, and the responsibility we have to manage the information with the utmost care.

This Privacy Policy outlines the types of Personal Information that we collect, the purposes for which we may use your Personal Information, as well as the measures we take to ensure that your information remains safe.

Personal Information

The personal information provided to or gathered by Joey Street Creative’s platforms is stored and managed by us for the specific purpose of our respective clients.

Interpretation and Definitions

Throughout this Privacy Policy the terms "Joey Street Creative", “JSC”, "we", "our" and/or "us" shall refer to Joey Street Creative (PTY) LTD, Registration Number: 2017/380066/07. In this

Privacy Policy the terms "you" and/or "your" refers to the Data Subject.

Words that are defined in the Protection of Personal Information Act No.4 of 2013 ("POPI") but are not defined in this Privacy Policy will bear the same meaning as in POPI. For ease of reading, such terms have been capitalised in this Privacy Policy.

What are “Platforms”

Joey Street Creative designs highly focused electronic marketing campaigns on behalf of our clients. For this purpose we use various social media applications (e.g. Facebook) to direct potential customers to one of our specifically designed conversion web pages, landing pages or e-commerce sites. These are collectively referred to as “Platforms”.

What is “Data Subject”?

The Data Subject usually represents the person whose information is entered and stored. When you enter your information into one of our Platforms, the information is only available to that specific client on behalf of which we operate the respective Platform.

What And Who Is A Responsible Party?

Joey Street Creative is a responsible party and determines the means and purpose for which your Data is to be processed.

What Is Your Personal Information (Your "Data")?

Your Personal Information includes any information by which you can be identified, such as your name and contact information, demographics, gender, marital status, age, language, identity number, passport number, date of birth, preferred communication methods, bank details and credit card details etc.

What Data Do We Collect From/About You?

The information we collect depends on the specific purpose of the campaign and the client but generally includes your name and contact details as well as the channel through which you entered into the campaign. We collect this Data when you register on any of our Platforms or fill out a form.

By providing your Data to us, you are consenting to us using it as provided for in our Privacy Policy.

How do we collect data?

Joey Street Creative may collect Data:

  • directly from you on one of our Platforms
  • indirectly from our existing clients for the purpose set out by the client.
  • promotions: Many promotions offer opportunities to request additional information from sponsors or third parties. When you request more information about a particular promotion, your e-mail address may be shared with the sponsor of that promotion;
  • for statistics and advertisement purposes: Joey Street Creative may perform statistical analyses in order to measure interest in the various campaigns (for product development purposes) and to inform clients as to how many consumers have seen or "clicked" on the respective offers.

How Do We Protect Your Data?

Our Platforms are built on modern frameworks using the best applicable security mechanisms available. We take all appropriate steps to prevent any unauthorised access to your Data.

Where there are reasonable grounds to believe that your Data has been accessed or acquired by any unauthorised person, we will as soon as possible after becoming aware of such unauthorised access, notify you and the Information Regulator which is appointed in terms of POPI. We will delay notifying you of the unauthorised access or acquisition of your Data if a public body responsible for detection, prevention or investigation of offences or the Information Regulator informs us that notifying you will impede a criminal investigation. 

How Do We Process Your Data?

We use your Data to provide the services you request from the specific Platform on which the data was entered. Examples may be to make a reservation at the marketed establishment or to purchase a product(s).

We also use the Data to, with your express consent, market-related services or products to you in the future.

Other than set out in this Privacy Policy, we shall not share your Data with third parties for marketing or any other purposes, without your consent, unless we acquired to do so by law;

We operate an automatic opt-in policy which means when you request information from us or make an enquiry, your Data is saved in our database.

What Are Cookies And Do We Use Cookies?

Cookies are pieces of information that a web application transfers to a user's hard drive for record-keeping purposes. Cookies make surfing the web easier for you by saving your preferences between visits. The use of cookies is an industry standard.

Our Platforms use cookies to, for example, save products previously added to your shopping cart. 

You may switch off the use of cookies in your browser, but that may negatively impact the functionality that the web application provides.

Passwords And Login Information

When registering an account on one of our Platforms, you must not provide your username or password to anyone. You are solely responsible for keeping your username and/or password secret; and

You are solely responsible for any loss you may suffer should any other person gain access and/or use your username and/or password.

Amendments To The Privacy Policy:

Joey Street Creative reserves the right to vary the terms of this Privacy Policy. It is your responsibility to familiarise yourself with the most recent version of our Privacy Policy.


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