What Is A Sales Funnel?
Whats Is A Sales Funnel?
A sales funnel is the marketing term for the journey your potential customers go through on their way to a purchase. They move from being someone who could potentially be a customer to an actual one.
Imagine taking your client's hand and guide them through a step by step sales process.
It would be great if all of your prospects immediately found their way to the final stage of the sales funnel, but that is simply not how it works.
A natural path exists to the sales funnel and in order to convert the greatest number of prospects to customers possible, you must have a solid understanding of that path.
The efficiency of a sales funnel can be evaluated based on the number of prospects found in each stage and on the conversion rates of the stages.
By tracking the behaviour of a lead it becomes possible to gather data. Such behaviour could include clicking emails or visiting pages on a website. The benefit of this technique is that it allows your sales team to identify precisely where a lead is located within the buying process.
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